Bosch

Bosch needed a microsite to showcase their new range of 18v Lithium tools using the boxing campaign devised by Wilson Everard. They also wanted to promote the new Blue Crew subscription club, and provide a list of stockists.

We were ready to rumble!

Wilson Everard had developed a TVC based on the boxing theme, so we decided to carry this theme through to the uniquely navigated microsite, which replicated a boxing arena and included TVCs, online games, a subscription sign-up page, and an interactive product range providing information on product features, images and specifications.

During the campaign 10,000 users experienced the range in the online format and the microsite was responsible for a massive increase in Blue Crew signups. It was effective in showing the range's point of difference and tied in with the company's core business values.