CIL Insurance

Since the GFC, people are looking into budget holiday options more than ever. The caravan holiday experience now appeals to just about everyone, being the ultimate budget holiday option.

CIL were in need of a refreshed look, one that would be suitable for a diverse target market. It needed to be clear, visual and motivational to keep a positive feel, even though the visitor is most likely on the site to find out about caravan insurance options.

Moso worked closely with the CIL team to develop a strategy that met the company’s requirements. To achieve this we participated in various user testing scenarios, reviewing the results and implementing the findings into design.

A high impact site that uses inspiring imagery, clear call to action messages and an easy to navigate framework.