Hard Yakka

Together with Wilson Everard, we used the company's already strong branding to create a site that engaged site visitors and promoted the company's extensive range of products. The design needed to reflect the organisation's attitude and culture.

We put on our thinking hard hats and got to work compiling an eye-catching blend of flash animation and brand-aligned imagery to develop a more interactive website. Conscious of the benefit of search engine optimisation (SEO) for all our clients, the structure and design was finalised with this in mind. We maintained an impressive search engine ranking by including an html version of the site behind all flash elements. Other features included video integration and interactive downloads, a customised CMS and secure login.