Property Planning Australia offers independent financial advice to property investors. The company needed to improve their website’s usability, attract more visitors and raise conversion rates. In addition, the company wanted to grow an online community to communicate its business values.
The team made a serious effort to simplify the information architecture to make the information more intuitive for users. By developing a sophisticated layout for the product and services content we gave the company's online identity a much-needed update.
The next job was to make sure the site could be easily updated and find ways to grow the subscription base. Our developers structured a custom CMS that allowed an administrator to manage the content and e-newsletter subscriber lists.
The team rose to the challenge and the overall campaign has resulted in a 1000 per cent growth in subscriptions. The clean well-structured design has given Property Planning an edge in a challenging industry.
Studio Moso Web Design Melbourne
76-78 Balmain St, Richmond
VIC 3121, Australia
Stay in touch - May 18, 2012
gday@studiomoso.com.au
P: +61 3 9274 3602 | F: +61 3 9274 3610
