Shannons

Shannons Car Insurance wanted to develop an online community that would build brand awareness and connect with its customer base of motoring enthusiasts. The website needed a contemporary functional design and a CMS that could handle complex content, including auction pages, events and more than 100 hosted club sites.

Our team worked closely with Shannons to develop a strategy that met the company's branding objectives, offering an interactive experience to classic car fans without the high admin costs. To achieve this, we custom-built a CMS and used a sophisticated mix of flash and html. As part of the project, Shannons offered branded web content to 200 car clubs across Australia, giving the company widespread exposure in its target market.

Since going live with the first development in 2005, the website has become the company's main source of revenue, ranking highly on all search engines in the competitive car insurance market. Site traffic increases each year and is up 850 per cent since initial development. The website has also been an important factor in raising brand awareness, and is constantly evolving to keep the audience engaged and brand-aware.