Studies In Australia

Hobsons is a multinational education assistance provider, and distributor of print and audio publications for the education sector. After briefing several agencies, Hobsons engaged us based on our ability to design a custom solution tailored to the objectives of their online business.

Because of the high number of international visitors the site navigation had to be very intuitive, with a structured, simple system that would guide viewers to the course searches and enquiries section.

We created a customised CMS with homepage banners and calls to action and designed the homepage to showcase the company’s core messages. The CMS had different levels of access, allowing Hobsons to provide permissions based on staff roles and responsibilities. We also integrated OpenX, an application for a third party advertising service.

Because the website would attract visitors from all over the world, geo-filtering – the ability to alter the website based on where the viewer is located – was incorporated into the design framework.

Since development, enquiries have risen dramatically and advertising click through rates have also increased. The site’s performance and reporting system is more transparent, and it has been praised for its usability and clean intuitive design, which reflect positively on the brand.