TAC Banners

TAC wanted to impress upon drivers the importance of choosing a new car with five-star safety features like electronic stability control (ESC) and curtain airbags. We created a series of banner ads that users could interact with on popular car websites.

To communicate the value of curtain airbags we used the familiar image of the crash test dummy often seen in car safety campaigns. Users could steer the dummy by rolling the mouse over the banner, and erratic movements would cause a side impact collision and the deployment of curtain airbags. To demonstrate the effectiveness of ESC, we used an over the page banner format that triggered an animation sequence of two cars driving along a winding road, one with ESC and one without. On the tightest turn the non-ESC car slid off the road while the ESC-enabled car stayed on course.