TAC Yellowcard

TAC gave us an exciting brief to develop the interactive component of the TAC's Yellow Card campaign aimed at educating younger drivers on the dangers of speeding. The campaign ran across a number of mediums.

The idea was to encourage users to virally send a video to a friend about their poor driving, suggesting they would receive a penalty in the form of a yellow card if they didn't improve.

Through the use of clever video transitions and editing, users can configure the video and choose from hundreds of names, situations and potential penalties.