Yakka Xtreme

In collaboration with Wilson Everard, our team was asked to present the elements and qualities synonymous with the Hard Yakka Extreme range as an online flash application.

The site was designed to tie in with an existing print campaign. As a navigation device we used animation featuring workmen swinging on cables wearing clothes from the label, to provide a more engaging experience for site users.

The campaign also included banner advertising on relevant sites to drive more traffic to the website.