ViridianSite Strategy + Development
Viridian is Australia’s largest provider of glass and is part of the CSR Building Products. Working side-by-side with their IT team we helped design and build a website that lives up to the beauty of glass.
Before any lines were drawn or any code was written a lot of time was spent learning about the glass manufacturing process and who the target audience for the website should be. Interviews with builders, glaziers and architects helped us to learn more about what information they were seeking and what is the best way to communicate to them.
Starting with wireframe designs, we were able to map out our users journeys throughout the website and plan a range of tools and interactive modules to keep users engaged. Working independently and in collaboration with advertising agency ‘One Small Step’ we developed a new visual language for the brand that was both fresh and modern.
Lachlan Austin/GM Marketing Viridian