Suncorp Bank Website

Who? Shannons

Shannons, part of the Suncorp Network, is Australia’s leading insurance provider for motoring enthusiasts.

Why? To grow an audience

The insurance market is a competitive one. Taking the lead means evolving in-line with cutting-edge market trends and user requirements.

How? The launch of Shannons Club

Shannons needed a platform where they could grow the niche audience of motoring enthusiasts. Enter Shannons Club. We built the social media platform with a focus on delivering relevant content and incentives for users.

It started with a low user base and it’s now been running for 14 years, helping Shannons earn its status as the market leader. Shannons Club gives Suncorp the opportunity to “own the conversation” amongst its customers - and ultimately to maximise its product offerings.

What now? The stats

Averaging 150,000 unique monthly visitors, Shannons Club is now one of Australia’s most popular online enthusiasts communities. More than 7 million unique visitors and 22 million unique page views is a great testimony to the branded content on offer.

Shannons Club has helped the organisation build their presence with a highly targeted audience, without having to completely rely on traditional paid media channels.