Yoplait has been a dairy cabinet staple in Australian homes for 40 years. The yoghurt brand, owned by Bega, is a tasty pioneer in our flavoured yoghurt industry, adapting to changing times and loved by kids and adults alike.
Why? Brand awareness
When brands have a long-standing history, establishing consistent brand guidelines means they don’t risk losing sight of who they are. Yoplait approached Studio Moso because they needed one place to incorporate their brand guidelines. This was to serve as a portal to showcase the benefits and nutritional information for all of their products, so launching and marketing their flavours and varieties was not only simple - but effective too.
How? An online portal
In order to streamline the brand and the client’s ability to showcase what they offer, an updated digital transformation strategy was in order. As always, we began with a discovery session and market research to grab key data that would define the process.
We focused on creating a smooth, simple UX for Yoplait’s yoghurt-loving audience, as well as an easy-to-use portal our client could use to manage their campaigns and promotions. From design to development, quality control and deployment, Studio Moso worked closely with Yoplait at every stage.
What now? The stats
Yoplait is now armed with a complete, brand-new digital strategy that incorporates all their brand guidelines and ensures consistency as they move into their fifth decade. With the digital technology behind them, they’re now able to attract more people to their site - and get them to stick around for longer.
- 330% increase in traffic
- 150% increased time on site
UX/UI Design Desktop & Mobile
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