Mt Baw Baw Website

Who? Mt Baw Baw

Mt Baw Baw Alpine Resort offers skiing, snowboarding, tobogganing and snowplay in Victoria. It’s located 120km east of Melbourne and is open all year round.

Why? To maximise conversions

Mt Baw Baw needed a modernised website. Information should be easy to find and booking should be simple. The core goal was to turn online users into resort visitors, without the risk of them getting lost along the way.

How? An improved
booking process

We launched a discovery session to uncover user pain points. By tracking the user journey and collecting feedback, we could locate and remove bottlenecks. With these insights, we streamlined the process from arrival to finding relevant information and making a booking.

What now? The stats

Website design is more than just aesthetics. Mt Baw Baw’s sleek, modern website now also comes with a straightforward booking process that began improving conversion rate just after launch. Plus, we improved the data architecture for easier navigation.